Home » WooCommerce: How to Increase Your Website Opt-In Rates?

WooCommerce: How to Increase Your Website Opt-In Rates?

by Tutor Aspire

This is a guest post by Maarten Belmans of Studio Wombat – if you like the article, make sure to thank him in the comments!

Popups…. they sometimes feel like the necessary evil of ecommerce websites. We all see them several times a day, and we click away from them just as often.

On the other hand, if you run one or more ecommerce websites, it’s hard to ignore them completely. After all, anyone with an email marketing campaign needs a way to capture the email addresses of potential customers.

Unfortunately, since few people get excited by popups while they’re browsing, it shouldn’t come as a surprise that the average opt-in rate on a website averages 1.95%. That’s not a very impressive number.

If you are trying to grow your email list, however, you’re probably looking for a new, fun, gamified way to capture email addresses – without annoying your users.

Take Advantage of WooCommerce Coupons

The good news is: WooCommerce can help you with the challenge.

You can automatically generate discount coupons for your visitors.

There are several advantages to this: first of all, your visitors will receive a great incentive to buy something. Secondly, it will make them feel enthusiastic about you. Thirdly, the promise of a tangible advantage means they will be more inclined to share their email address and other information with you. Finally, it increases the odds that you will make an extra sale.

What’s not to like?

However, how should you give away these coupons on your website?

You could use a regular popup for that purpose, but do you really want to bother your visitors with another tedious popup?

As we have pointed out before, those popups get measly results — which is exactly what we want to avoid.

This is where WP Optin Wheel comes in with an innovative and fun approach.

WP Optin Wheel: The Gamified Popup With a Higher Opt-In Rate

This recently launched WordPress plugin solves a pain many ecommerce businesses struggle with: how to get more people to sign up for their email list.

The plugin still uses a popup, but it has reinvented the strategy.

Rather than simply asking people for their emails or giving them a small discount, it offers visitors a moment of fun and excitement by asking them to spin a wheel of fortune to try their luck.

This gamification strategy is an elegant solution to an all-too-common problem.

These beautiful, gamified popups offer plenty of advantages for business owners: you can choose one of the beautiful predesigned themes or customize a theme, it can be integrated with several plugins and tools (such as WooCommerce, MailChimp, ActiveCampaign), and it comes with a huge number of possibilities.

Let’s have a look at some of the features.

Automatically Generate WooCommerce Coupons

If you select the option “use WooCommerce coupons”, the wheel will automatically generate coupons your visitors can use in your WooCommerce store.

You can also decide how long the coupon is valid for to add a sense of urgency, which can motivate your visitors to make a purchase.

Email Integration

You can choose what email integration you want to work with.

For example, if you want to send out newsletters and promotional offers with MailChimp, you can enter your MailChimp API key.

When a visitor spins the wheel, their information will automatically be sent to the MailChimp list you have selected.

You won’t have to do anything manually!


You can choose a predefined theme. The plugin offers colorful, tinted, and seasonal themes, depending on the time of year.

Next, you can tweak the design until you are completely satisfied — or you can simply skip this and move on to the next step if you’ve already found the right wheel.

Form Builder

In the next step, you decide what information you want your visitor to enter.

That information will be captured by the email integration you have selected. You can also drag and drop the elements to change the order in which they appear.

Probability & Slices

You can decide what the probability is that your visitor wins something, what they can win, what the text on the wheel and next to the wheel says, etc.

Besides, it’s your call what the chance per slice is: for example, you probably want the chance that someone will win a 5% discount to be higher than the chance of a 50% discount 🙂

WP Optin Wheel: Free vs Premium Version

This plugin also comes in a free version.

Not all of the features described above are included in that version, but it provides you with an all-inclusive wheel that brightens up your website and is likely to improve your opt-in rates. You can find the free plugin in the WordPress plugin repository.

On the other hand, if you’re interested in the full package with top-notch support and endless options for customization, then the premium version is more appropriate. You can discover the plugin pricing here.

Step up your game with this gamified plugin and watch your opt-in rates soar!

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