strategy

Traditional Marketing Traditional marketing refers to basic and simplest methods of advertising. These methods have been used by companies for years and…

What is Brand It is a symbol, name, or logo that a company creates to represent and differentiate its products and services…

Marketing Mix Marketing Mix is also called “Four P’s of Marketing” as it mainly focuses on product, price, place and promotion. These…

What is Marketing Marketing is a set of activities that is used to identify the needs of people and to produce products…

Consumer Behavior Consumer behavior tells us what goes on in the mind of a consumer before buying a product or a service.…

Customer Relationship Management Customer Relationship Management is a broader concept that thinks beyond creating products and selling to individuals. It is mainly…

Cyber Marketing Cyber Marketing refers to the use of computers empowered with internet to promote products and services in the target market…

Market Research Market research is an important tool of marketing management. It is a process of gathering relevant information about the market.…

Market Segmentation Market segmentation is a process in which we divide the whole market into different segments of buyers. Each segment is…

Marketing Plan Marketing plan is a written business document of a company. It contains all the necessary actions which the company will…