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Marketing: What is Brand

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What is Brand

It is a symbol, name, or logo that a company creates to represent and differentiate its products and services from others. A brand is a valuable asset of a company. It conveys the feelings, massage or slogan of the company to the market.

A brand that successfully portrays the image and message of the company results in brand awareness. People become aware about the presence of brand and its offerings.

Some of the successful brands are:

what is brand

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